It seems that aboriginal Swedes might have been lulled into a false sense of pride over the last few centuries in the thought that they had created a culture and society that was tolerant, creative, stable, rich and welcoming. If so, for many hundreds of years, it seems they’ve been 100% wrong. So wrong in fact that commercials are now required to show them just how wrong they’ve been. Without knowing it, many generations of Swedes have presumably been deliberately creating a fearful and hateful country, denying even reality itself. Who knew?

But there is a caveat. It’s only since ABBA and the early 1980s that their intolerant, regressive, uncreative, unstable, xenophobic, hateful and fearful characteristics have become noticeable, unfashionable and criminal. Some might say that this is what happens when the political class deliberately ships in millions of people who despise Swedish culture, society and its rich history and who have almost no connection or interest in Sweden’s centuries of social stability and prosperity, and have absolutely no loyalty to its laws and institutions. But these despicable ‘truth-tellers‘ are the new criminals in today’s new and improved Sweden, as they are in so many places.

In many, if not all, aspects this commercial is scary. There are many references to the ‘glorious future‘ which is ubiquitous in so many utopian political fantasies, but there is also a much more prosaic reference to the need of “established Swedes” (those abominable aboriginals that created the pre-ABBA Sweden) to integrate with the “New Swedes”.

This is social engineering on a nationwide scale. This is the total refutation of Western culture, thought and society. This is the total enforcement of Islamic sharia. If you do happen to notice the truth however, the state will make sure you are properly educated to the new way of things. State-sanctioned propaganda is just part of this ‘new beginning‘ that will hopefully cleanse Swedes of their absurd, quaint, dated and criminal notions that their country was ever a great place to live.

Transcript:
There is no way back.
Sweden will never be what it once was.
Europe is changing and Sweden is needed as a safe space for people who seek refuge.
Now we must look forward and find a way to live side by side.
It is time to realize that new Swedes will claim their space.
And bring their culture, language and habits and it’s time to see this as a positive force.
To be Swedish must be more than skin colour and place of birth, it must be me, you and everyone together.
It’s not only new Swedes that need to integrate, everyone needs to integrate, even established Swedes.
Integration is about finding mutual understanding.
Let’s create a future that is based on equal parts reality and belief in the future.
Let’s build a country where we put hate and fear aside.
We all have the new country within us, in our worldview, thoughts and actions.
It is time to create a country together that is proud, inclusive and sustainable.
Something new – the ‘New Country’